Is this episode for you?
Wanna know more about discovering your brand? Even if you don’t think you have a brand you’ll wanna give this episode a listen because you just may be shocked to realize that you do. According to steph you don’t have to have a business to have a brand.
About Steph Hilfer
Steph Hilfer, through her branding agency VIIM, strategizes on branding, with a focus on visual, intentional, and integrated marketing. She helps you discover your brand with confidence, enthusiasm, and most importantly, intent. The beneficiaries of branding range from large corporate businesses, solopreneurs, politicians, or somebody who’s looking to raise awareness and just get signatures- It doesn’t always have to be a brand and doesn’t always have to be associated with a monetary gain.
Wondering how to become extraordinary, so that you can make a stand out in the world? You’re in the right place because in this episode Steph Hilfer, brand strategist, shares her story of finding her purpose in life as well as how to be true to yourself and find your place amongst the crowd. Steph talks about appreciating your ordinary side, being creative, fighting back against perfection, and becoming extraordinary. Join us for some great inspiration!
Let’s delve in!
Listen to the episode here
Your guide to the episode:
- [1:30] Book launch, ‘From Broke to Badass’
- [3:28] Does Steph Hilfer consider herself badass or ordinary
- [4:34] Embracing the ordinary
- [7:05] A little bit about VIM
- [11: 12] What led Steph to take the leap to entrepreneurship and what was terrifying.
- [13:27] The zone of genius; what it is and how to own it.
- [16:28] Dealing with social media, hardships, and progress over perfection.
- [21:47] Why is it important for businesses and brands to be on point with their branding?
- [21:47] The importance of branding.
- [29:50] Staying grounded so that you can minimize stress.
- [31:53] Effects of the pandemic.
- [35:15] Tips and tricks for confidence and mindset to deal with hardships.
- [37:56] Practice getting in touch with core values; remembering and updating them.
- [40:13] Hiring coaches, mentors, or somebody to help us even if it is in our lane.
- [47:53] Encouragement for women who are in the arena fighting for the life that they want.
Links Mentioned:
- Connect with Steph Hilfer;
- Instagram: https://www.instagram.com/getviim/
- Website: https://www.getviim.com/
- LinkedIn: https://www.linkedin.com/in/stephhilfer
- Message Marie!
- Instagram: https://www.instagram.com/ordinarytobadass/
- Website: https://ordinarytobadass.com/
Resources:
Book: From Broke to Badass: A guide to debt-free living, guilt-free spending, and badass financial security. By Marie Sonneman.
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